Hubert Grealish
Identifying insights and Building Business
Hubert Patrick Grealish
Conscious marketing in AI times · GWorks
Experiential · Innovation · Strategic Partnerships | Diageo · Philips · TomTom | Advisor · Speaker · Lecturer · UCD Smurfit Business School
Twenty-plus years. Five countries. Global HQ roles at Diageo, Philips, TomTom and Europcar. Startups and storytelling. Broadcast media from BBC to Bloomberg. Entertainment from Madonna to Herbie Hancock's digital record label.
I find where positioning, messaging and revenue come apart. And I turn it around.
That work led to Conscious Marketing, my framework for brands that want to grow without losing what made them worth following. I've taught from industry sides with academic insights at UCD Michael Smurfit Graduate Business School and apply through GWorks, my consultancy practice across Nordic and international markets.