Hugo Serôdio

Lisbon, Portugal

Hi there! My name is Hugo Serodio. I'm a Portuguese Senior Designer & Art Director, born in Faro and currently based in Berlin.

I took a BA in Communication Design at UALG (University of Algarve) in Faro, and a PostGraduation in Branding and Brand Management at IADE (Instituto de Artes Visuais, Design e Marketing) in Lisbon.

With 13 years of experience in the creative industry, i've worked in the various creative fields of corporate identity, graphic and digital design, collaborating with clients and teams from various industries such as advertising, architecture, marketing, tech startups, food & beverage, travel & tourism, lifestyle, culture and others, in Europe and Africa. With a deep knowledge over the branding process (strategy and design) my work is about consistency and results, regardless of the medium.

If you would like to discuss a project, a potential freelance work or collaboration please get in touch.


Creating a strong brand is perceived as a point of arrival and departure. An expression of a story giving both meaning to the brand's origin and future.

My point of view? Giving brands a meaning.


• Brand Strategy & Brand Design
• Graphic & Digital Design
• Art Direction & Storytelling
• Design Focus On Marketing & Tourism
• Best Practices & Guidelines
• Sharp Eye For Detail
• Team Player

  • Work
    • SponsorPay
  • Education
    • IADE - Creative University
    • Universidade do Algarve
    • Escola Superior de Comunicação Social de Lisboa
    • Escola Secundaria de Albufeira