Hugo Macedo


I'm passionate about People, the New and the Change in between – these means Marketing, Innovation and Transformation.

I discover and develop market opportunities using my experience and knowledge of marketing, digital business, product development, strategy and leveraging on my leadership and team management skills.

I have a broad experience in creating new products, new business ventures and knowledge of many different areas to be able to turn ideas into solid results.

From Procter&Gamble to Sonaecom till joining as partner and COO of a once start-up now multinational ActualSales, in 15 years of experience I have managed areas from IT, Marketing, Sales, Finance and HR. But my main area of expertise (and passion) is Consumer Marketing and Internet Business.

I'm also founder of Beta-i (NGO for the promotion of entrepreneurship), Director at João Sem Medo Entrepreneurship Center & Startup Mentor.

In July I was challenged by McKinsey & Company and joined them in Angola.

  • Work
    • McKinsey & Company