Akansas State University
My Advertising Philosophy
Advertising is not what it used to be. It’s no longer about how much space or airtime you can buy. It’s about narrow casting — creating and delivering relevant content for a select audience. Instead of talking “at” consumers through paid media, you now have to entice and engage them online. They’re sitting in the driver’s seat. And if you want them to head your direction, your message has to resonate with them.
Simple Is Always Better
It’s been said that an advertising campaign does one thing well, two things badly and three things not at all. We focus on uncovering the simplest, most compelling message about your brand that will resonate with your target audience. Then, we develop the most effective way to communicate that message. One strategic message, brilliantly crafted and expertly communicated. It’s as simple as that.
Emotional Inspires Action
With the inundation of social media and commercial messaging, connecting with your target audience has become more difficult than ever. They fast forward through commercials, trash junk mail and ignore banner ads. To reach them, they almost have to be searching for information on your product or service. To resonate with them, your message has to grab their attention and engage them. It’s no longer enough to have a compelling message. Your message must now be entertaining as well.