I am a branding expert who counsels clients on how to increase their brand’s value, and inspires strategy and creative teams to deliver great work.
I combine behavioral insights, business strategy acumen, and design principles to create innovative, effective brand strategy, messaging and campaigns. My primary experience is with brand creation and evolution (positioning, architecture, messaging, naming, nomenclature) for both B2B and B2C technology clients including VMware, Adobe, HP, and Freescale. I am passionate about Corporate Citizenship and green marketing, with expertise in cleantech and behavioral change campaigns. I have led strategy teams in developing brand research, insights, strategy, and integrated communications planning while at my own agency, the block and tackle group, and as SVP of Strategic Planning at Draftfcb, with prior strategic roles at Landor and FutureBrand.
I have BFA from the Rhode Island School of Design and an International MBA from the Rotterdam School of Management in the Netherlands.