Aaron Hursman is seasoned Product & Experience Design executive with over 25 years of practical experience, leading product, design and technology teams, and building software products for Fortune 500 companies and their customers.

Aaron has been planting, cultivating, and leading cross-functional product and design teams, practices, communities and competency centers for these firms at a national level. He takes great pride in his versatility: while he is experienced facilitating planning and strategy sessions with executives and senior leadership, he also excels at leading, inspiring, managing, and mentoring others, especially other creative professionals. Aaron's versatility also allows him to still produce high quality assets on both the design and development ends of the spectrum. His professional foundation in application development gives him the unique advantage of being able to work closely with and speak the language of technologists and software architects.

Aaron is an accomplished speaker (SXSW, Big Design, Information Architecture Summit, Refresh, UPA), writer (Information Management Magazine, Project Management Metrics, KPIs, and Dashboards: A Guide to Measuring and Monitoring Project Performance) and instructor (MarketingProfs University).