Mumbai, Maharashtra, India.
A 13-year career in visual media & communication has allowed experience across channels, segments, platforms and a specialization in Brand Identity, On-Air Promotions and Digital Advertising. Working extensively on pitches and creating distinct campaigns for an array of diverse Brands, have become strong points, accompanied by expertise on the technical side with quick film, animation and print work.
In the 5 years at MTV Networks (working up from Assistant Producer to Associate Creative Director), successfully launched monster shows like Roadies, Spiltsvilla, Simi Girebaal, Piddhu The Great and Stunt Mania. Was also a key member in the award winning all-new MTV reface, ‘ITS MY MTV’
Understanding the potential of the web and a chance to create content for a global viewership, conceptualised and created India’s first HD television network exclusively for digital audiences called Ping Networks.
As a creative consultant, conceptualised and created shows like UTV Bindass Date Trap, UTV Bindass Dadagiri 4. Was part of the core team on Indian’s first digital mutual fund academy created for Franlikn Templeton
Passionate about creating excellent content across segments and setting the benchmark even for the traditional broadcast standard, I attempt to create diverse strategies and content with high production values and a dollop of fun.