Founded in 2017, Hollywood Watch Company (HWC) is made up of group of history and cinema buffs who are passionate about preserving the legacy of one of the world’s greatest icons - the Hollywood Sign.

In 2017, HWC purchased all of the remaining metal from the original Hollywood Sign from 1923 (the original sign was replaced with the current sign in 1978). After much discussion about the best way to share this incredible icon of history, we reached our “ah-ha!” moment. We decided that we would return this iconic piece of cultural and entertainment history to the public in the form of a watch.