La Quita Frederick
Director, Consultant, and Public Speaker in New York, NY
La Quita Frederick
Director, Consultant, and Public Speaker in New York, NY
Dr. La Quita Frederick epitomizes innovation in the sports industry, excelling as an educator, executive, and visionary leader. With an unyielding commitment to reshaping the landscape, she envisions a future where sports serve as a catalyst for cause marketing, cultural evolution, and global social impact. Dr. Q seamlessly merges academic theory with practical application, leveraging her extensive expertise to drive tangible change.
Renowned in sports management, Dr. Frederick is lauded for her mastery across marketing, communications, strategic leadership, and management. Her tireless dedication to cultural innovation and social progress has garnered prestigious honors, including the Athletes’ Voices Maker Award and recognition in Diverse: Issues in Education’s esteemed list of 25 Women Making a Difference in the Academe.
Her influence transcends borders, evident through engagements as a keynote speaker and visiting professor at esteemed institutions worldwide. Dr. Q shares invaluable insights on critical industry topics like sports digitalization, international partnerships, and global sports events.
Her impact resonates across influential platforms, from podcasts like Sports Business Review to industry publications like the Sports Business Journal. Through insightful analyses and dynamic presentations, she shapes discourse in sports cause marketing, cultural innovation, and social impact.
As Director and Associate Professor at Georgetown University’s Sports Industry Management program, Dr. Frederick plays a pivotal role in nurturing the next generation of industry leaders. Her commitment to excellence is evident through her mentorship roles at institutions like St. John’s University and Saint Peter’s University.
Dr. Q’s dedication to cause marketing and social impact is exemplified through her contributions to initiatives like the NCAA’s Dr. Charles Whitcomb Leadership Institute and Athletes’ Voices. With a rich background spanning renowned brands and sports teams, Dr. Frederick's multifaceted experience empowers her to catalyze progressive change. A lifelong immersion in sports, coupled with academic achievements, underscores Dr. Q’s trailblazing role in the industry, serving as an inspiration for emerging leaders worldwide.