Dr Giovanni Lunghi
Creative Marcomms Expert
Giovanni started his career in advertising in Italy as a copywriter. After several national and international experiences with brands and non-profit organisations, he became an independent strategic and creative consultant.
He holds a Master Degree on Philosophy and a Ph.D. on Sociology of Communication, Media and Identity. He was also a visiting scholar at the former School of Information Management and Systems, University of California at Berkeley (USA).
As an adjunct professor he served at the Universities of Trieste and Udine (Italy) where he directed ADLABatGO, an Advertising Research and Practice Lab.
He was Board Member of EDCOM European Institute for Commercial Communication Education.
Over the years, he has held professional and academic seminars across several Mediterranean and Eastern European countries, Russia, China, S. Korea, Malaysia, Indonesia, Australia, Vietnam and Singapore. His articles have been published in academic and professional publications in India, Italy, Russia, Slovenia and Ukraine.
He has two professional mottos:
1.“Think as Leonardo, act as Marco Polo”.
2.“One inside the situation has confusion, one outside the situation has clarity.” In Chinese: 当局者迷, 旁观者清.