Joanne M. Brathwaite

I'm a freelance writer and word-nerd who enjoys stringing words together to make pretty sentences.

I've been a writer for almost 20 years, and I like to say if it has words, I've probably written it. I understand the role that communication and content interchangeably play – and whether via carefully-crafted tweets, targeted web copy, informative editorial or a cheeky tagline, I respect (and relish) the power of the written word.

I enjoy researching and creating fresh, culturally relevant work and my knack for understanding an audience and delivering targeted, effective content has helped me develop a reputation for creating copy that clicks.

While I consider myself an avid blogger and rabid facebooker, I do admit to a love-hate/obsessive/on-again-off again relationship with social media.

I also make a mean banana bread.