Radhika Sharma

I’m Radhika Sharma, a Digital Marketing Professional with 2+ years of experience in Paid Media, Programmatic Advertising, and Performance Marketing. I specialize in Google Ads, DV360, and real-time bidding (RTB) strategies, helping brands optimize their digital campaigns for maximum efficiency and ROI.

• Currently, I work at Accenture as a Digital Marketing Advisory Analyst for Spotify, where I focus on campaign management, audience segmentation, and ad performance optimization. My role involves analyzing programmatic ad placements, bidding strategies, and inventory management to ensure seamless execution of digital campaigns.

Over the past 2.5 years, I have:
✅ Managed programmatic campaigns using DV360/Trade Desk and third-party audience targeting.
✅ Optimized paid media campaigns across Search, Display, and Video.
✅ Worked on real-time inventory management and data-driven marketing strategies.
✅ Gained hands-on experience in Local SEO and local Google adword Campaign management.

With a strong interest in ad technology, audience insights, and data-driven marketing, I continuously explore new trends in programmatic advertising and paid media strategies.

I’m always open to connecting with like-minded professionals, recruiters, and industry leaders to discuss digital marketing trends and career opportunities. Let’s connect!

Linkedin -https://www.linkedin.com/in/radhika-sharma-374658262