Ian Matthews

As president, Ian leads the Media Thirst team with in-depth industry knowledge and a clear goal in mind: improving transparency in the digital advertising space. His work guides Media Thirst's development, building products that support growth within the advertising value chain while improving accountability and process insight.

Drawing on his previous experience as president of WMC Global, Ian brings extensive knowledge of developing compliance program that support sustainable, responsible digital and mobile commerce. As the driving force behind WMC Global’s business initiatives, he guided the company's development, co-inventing in-market monitoring in the mobile environment. Ian was instrumental in improving mobile compliance around the world through WMC Global’s monitoring and enforcement efforts, identifying problems in the mobile market, and creating product-based solutions that have helped distinguish WMC Global as a world leader in promoting healthy revenue.

A pioneer in consumer privacy solutions, Ian has worked with Fortune 500 companies and major industry associations on mobile threat detection; mobile content piracy identification; compliance standards development, monitoring, and enforcement; and consumer protection. Additionally, he has spearheaded product the development, delivery, and promotion of multiple mobile apps across several leading platforms.

Previously, Ian cofounded and led a mobile ad consulting company to assist international content providers with their transition to the US market—helping them engage with carriers and facilitating program launch. He oversaw the development, management, and maintenance of national mobile ad campaigns, providing critical industry knowledge to enhance content provider revenue while improving the consumer experience. His work in SMS interoperability contributed to the successful launch of SMS as a major force in the United States in the early 2000s.