Ian B. Mercer

Marketing is just good business. If you don't know what your marketing is doing to help build your business, you don't know marketing.

Would you buy a product if it wasn't going to make you a profit? If you don't know what your Return on Marketing Investment (ROMI) is, then that's exactly what you're doing.

Is Social working for you? Or are you just 'playing around'. Ask yourself whether you allow yourself to do something just for fun in a business environment, and whether you'd be better serving your company by actually doing work that has a likely return.

I had a small business. It failed. Painfully & expensively. That failure, that loss of something I loved, and built from the ground up is a powerful motivation. No company should go through what my company did and I'm committed to helping others avoid my mistakes. Customer Service, Communication, Knowing your Resources and knowing what they are doing to build a better organisation. Marketing, particularly with the advent of Pure-Push based marketing mechanisms such as PPC is an evolutionary leap in showing advertisers what they can get for their marketing money.