Ian Finn

Product Leader in Identity in London, UK

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I build the products and platforms that millions of people rely on — without ever noticing. Identity, fulfilment, personalisation — at the scale where the stakes are real and the complexity is unforgiving.

Eighteen years across six global multinationals. Currently leading Tesco's identity platform — serving 42 million customer accounts across five markets. Previously: Sky, Barclays, Vodafone, Fidelity International, Department for International Trade.

I specialise in three things that rarely sit in the same person: platform and identity leadership at consumer scale, M&A programme delivery on both sides of major transactions, and AI-driven product strategy in regulated environments.

Author of Product Truths: Five Principles for Building Products That Work at Scale. I write on Product at Scale, and speak on identity, platform and AI — most recently at CX in Financial Services.

I deliver the things others say can never be done.

Find me at the links below — or start a conversation on LinkedIn.

Links:

  • LinkedIn: linkedin.com/in/ianfinn
  • Web: ianfinn.co.uk
  • Book: books2read.com/producttruths
  • Newsletter: productatscale.substack.com
  • GH: github.com/ianjfinn
  • Portfolio: ianfinn.carrd.co
  • TheOrg: www.theorg.com/org/tesco/org-chart/ianfinn
  • YouTube: youtube.com/@ianfinn324
  • Work
    • Senior Product Leader · Author
  • Education
    • University of Warwick
    • Product Faculty
    • Institute of Data & Direct Marketing (IDM)
    • Chartered Institute of Marketing (CIM)