I'm a writer, brand strategist, and marketing consultant. At Latham & Co., we help people, brands and organizations figure out who they are, what they can and should become, and what they have to do to get there. We help chief executives redefine the competitive landscape. We help them develop a compelling story to connect with the people who will make their future happen. As we help them move to a new place, we show them how bring their people on board. Most of what I learned about brand image I learned from David Ogilvy, who practically invented the brand image concept. All the rest we developed ourselves. In addition to my consulting practice -- which can change the world for a leader, a brand, and a business -- I'm passionate about fragrance, fashion, farming, gardening, horses, and military history. New Zealand, test cricket, and America's Cup are right up there, too. My historical focus is the 2nd New Zealand Divisional Cavalry, the light armoured reconnaissance regiment that fought in Greece, North Africa, and Italy during the Second World War. You can learn about the DivCav at an online resource I'm developing here. I'm also writing a book about writers.