Ian Wolfman
Ian Wolfman
After over more than 15 years with the incredible people at the agency group I helped found and grow, I’ve decided to return to my roots and where my true passion lies—at the intersection of technology and brands.
My 17 years of marketing, business development, and executive leadership in the software and services spaces uniquely prepares me to lead marketing and contribute to strong growth for a company that focuses on Fortune 500 and mid-market clients.
It’s a critical time for technology companies to build share of mind and relationships with top marketers, general managers, and business leaders, as CMO spending on technology is set to outpace CIO spending on technology in just a few short years. That’s where I provide my most effective leadership and results.
I’ve focused on the digital/social/mobile strategies and tactics of brand marketing since the dawn of the digital revolution. Throughout my career, I’ve demonstrated a solid history of industry-leading results defined by personal and departmental accountability for companywide new business revenue growth and budget return on investment.
During my tenure at imc2 (now MEplusYOU), imc2 Health and Wellness, and Technology Spa, I led the marketing and sales teams, which contributed to multiple successive years of 40%-60% top line organic revenue growth. Not only did my team consistently exceed the company’s return on investment target, but most years our close rate was also significantly higher than the industry average, up to 55%. I also personally led many of the key new business pursuits and C-suite client relationships.
I currently serve on the board of advisors and board of directors for several SaaS companies that focus on video, mobile, social media, data/analytics, and other trends that drive the rapid shift in corporate spending to technology. Some of the companies where I sit on private and public board of advisers and board of directors include:
• HootSuite, which is focused on enterprise social media management and earned the largest tech raise in the world in 2013 at $165 million of series B funding.
• Member of the Board of Directors, Blue Calypso (BCYP), which is focused on a portfolio of Share Advertising™ businesses in conjunction with a robust patent portfolio.
• VideoGenie, which is focused on digital video and scalable shared media offerings and is funded by Google’s Chairman, Eric Sch