Ida Linden

During the day, I work as a communications consultant for big tech companies...but my side hustle / passion is founding a company and developing a mobile beauty app.

Lovelyloot is a simple way for you to save everything that inspires you about beauty – including products, articles, videos, and images – all in one place. You can then customize the content you've curated, adding your own personal notes and experience, making it easy to find and remember anything.

I've also recently started blogging (at Can't Wait to Tell You) and as a lifelong voracious reader, I devour magazines, blogs, and books.

When I can tear myself away from the page / screen, you can find me chasing perfection on the water as a competitive rower; cooking or checking out the best local restaurants (I'm a Bay Area transplant from the Midwest turned total foodie); or snuggling on the couch with Mugsy the Pug.