Tatum brings his understanding and years of experience in Marketing as he assisted in developing strategic marketing campaigns for the albums of Grammy Award Winner Le'Andria Johnson, Trin-i-tee 5:7, and Micah Stampley. Implementing innovative marketing tactics, he created marketing tools for Taylor Swift, Justin Beiber, Blink 182, and Isaac Carree.

Understanding the African American Faith & Family Market, he shares in the success of increasing GSN’s The American Bible Challenge African American viewership by 101% through highly effective grassroots and social media marketing.

Innovative, creative, motivated, hardworking and entertaining are some adjectives that describe Isiah’s personality and strong work ethic.