Institute of Integrated Marketin Communication and Management

Post Graduate Program In Integrated Marketing Communication

Management + MBA (Marketing)*

PGP-IMCM + MBA* 2 Years Autonomous PG Program

Integration of Advertising + PR + Events + Exhibitions + Sales Promotion + Publicity + Experiential Marketing
(rural + urban) + Direct Marketing + 3 months paid internships + Capstone project

+

MBA (Marketing) 2 years, 4 Semesters degree recognized By University Grants Commission( UGC), Distance Education Council (DEC) and Tripartite Committee of UGC-AICTE-DEC .

What is Integrated Marketing Communication?
IMC is customer centric result oriented strategic approach to marketing which manages internal and external communication resources to produce specific behaviour amongst specific group of individuals leading to predictable return on investment.

How an IMC program is different than the other post graduate programs in Business Administration or Communication?
While MBA programs are broad based and deal with marketing, finance, production and HR etc. as the elective subjects, in an IMC course one learns about connecting brands with consumers and other stakeholders and thus developing effective relationship with them. Similarly, other programs like mass communication, post graduate diploma in advertising & PR courses etc. focus just on one discipline. . Unlike other advertising & PR courses, a PG in integrated marketing communication program explores all the communication disciplines like consumer behaviour, advertising, direct marketing, internet and mobile marketing, sales promotions, events, exhibitions and PR.

Doing this program at IIMCM has dual advantages:
Student has the advantage of availing final placement offers after successful completion of 15 months of professional program and complete his MBA in flexi hours. This fast tracks his employability.
Student is prepared both with integrated marketing communication knowledge and practice through the professional program and managerial skills through MBA. This enables him to fast track his career growth.
Program AIMS
To provide a comprehensive view of the theoretical and practical aspects in Integrated Marketing Communications
To ensure that students obtain an extensive and in-depth knowledge of the disciplines.
To explain the techniques and approaches for the analysis, planning, implementation, delivery and evaluation of