Imma Folch-Lázaro

Imma Folch-Lázaro, founder of LF Channel SL, is a Telecommunication Engineer with a Master in Business Administration, and a Master in Marketing from ESADE. She recently finished a General Management Program at IESE Business School. She is specialist in Marketing for the IT Channel and has an experience of more than 20 years in the computer industry. Imma started working as an engineer for IGM, Vienna, afterwards joining Philips Informática, Barcelona, as a Product Marketing Specialist. She gained expertise in the distribution channel working later for Casio POS main reseller in Spain and being the Product Manager for Microsoft, among others, in Computer2000 ( currently TechData) , Barcelona, Spain. She has worked in all positions of the distribution channel: vendor, distributor and reseller, acquiring a view of all gaps and needs to be covered and the assets to be reinforced. In 1996, she founded LF Channel SL offering PR and Channel Marketing Services in Spain managing a team of 50 people. Imma Folch is fluent in Spanish, Catalan, English and has knowledge of German and Japanese.