Inês Barbosa

With a degree in Communications - Marketing, Advertising and Public Relations from Universidade Lusófona de Lisboa, Inês started her career in 2005 as a junior account executive.
It all started at Marketshow where, in addition to account executive, the path to event productions began. Here grew her passion for brand communication, activating sponsorships at various music festivals in Portugal, such as SuperBock Super Rock, SudoesteTMN, Rock in Rio, among others.
She joined the team at Brandkey in 2009 to continue her work as an Account Executive for Brand Activation and PR, where she later climbed the ladder to a senior position. It was at Brandkey, where 360 campaigns were developed and where clients could integrate with their customers and in public relations events. She Worked on brands such Unilever (Axe, Dove, Skip, Lipton ...), Optimus, PT, TMN, Sumol Compal, Central de Cervejas (Heineken, Water Luso), among others.
Currently, the latest piece of the puzzle being Ogilvy Mozambique, as Head of PR & Events.
For Ines, the motto is to "making the simple complicated is easy. Making the complicated simple is creativity "Charles Mingus