Ingene Insights Consultancy

INgene Insights Consultancy, a strategic youth trend insight expert and brand positioning company ,is the first ever youth insight research swarm in India which has over a decade expertise and resources in guiding brands, retailers, media houses, designers and manufacturers from all over the world. We help clients to understand the consumer behavior of this subcontinent with special focus on youth market.

We have guided brands and agencies like Nike, BBC, Knights & Walkers, Consumerfaces-Singapore, Cscout NYC, Plan UK etc. to build their brands, analyzing the perfect product mix, promotional strategies, understanding the youth personas and befriending with young India.

We have nation–wide network of young students, professionals and creative enthusiasts with whom we collaborate to bring in fresh insights, macro and micro directions and peer-to-peer product promotion.

We focus on qualitative analysis rather than believing in dry numbers. The agency has copyright protected tools and theories which are pre-tested and already successfully implemented for various clients:

INgene Insights has collaborations with various youth marketing experts and agencies all over the globe such as Iconic youth analyst Ted Polhemus (www.tedpolhemus.com), youth marketing specialist Ruby Pseudo (www.rubypseudo.com) and youth sub-culture archive PYMCA (www.pymca.com)