Eric Ingrand
content marketing, Content Strategy, and Growth Hacking in London, United Kingdom
Specialties:
Growth Strategy - Digital Marketing - Global Content Marketing - International Business Development
Industries:
Travel Technology - Hospitality - E-commerce - Digital Marketing
I am born travelling and I am still travelling ;-) Born in Germany, grew up in Brazil, US and France...now in London, tomorrow...probably somewhere else!
Eric Ingrand has held various sales and Marketing senior positions in leading Travel Technologies and companies such as Amadeus or Worldspan (now Travelport) participating in the emergence and launch of the first online booking engine and dynamic packaging technologies for visionary customers like Expedia, Lastminute.com or Orbitz.com.
Eric Ingrand was appointed head of Sales for Worldspan in France at 22 years old before heading MSC Cruises ecommerce sales. In 2005 Eric was hired as a fulltime consultant Amadeus to head Amadeus Cruise product management team and lead them to their first profitable year I record time.
In 2007 Eric joined ww.10best.com now owned by USA today to create the ultimate B2B2C ancillary revenue platform for travel agents and travel distributors in partnership with Amadeus (Amadeus Activities and Entertainment). During this enriching start-up creation experience Eric realized the strategic importance of digital global content strategy when selling any product on a digital channels. Content Marketing was born and was going to change how brands and advertiser engage their audience. This revolution where brands become publishers is still happening. Eric understood this trend very early and built EnVeritas Group product and business development strategy to answer global brands quality content requirements.
Eric spent 5 years crafting, launching and growing EnVeritas Group’s Content Marketing full service agency business and development efforts in the EMEA region. Eric’s multicultural expertise enabled EnVeritas Group to offer quality Content Marketing solutions to help major global brands such as Google, Expedia, Accor, Carlson Hotels or Pay Pal to meet their commercial goals online. Eric is convinced that premium multichannel content is a critical asset for modern brands with global ambitions.
Eric Recently helped a very innovative Content Marketing Platform based in Paris to get acquired by the largest French Digital publisher Webedia.fr. Now getting ready to lead Global Content Strategy for the leading FrenchTech innovator and most ambitio