Ingrid Zúñiga

Dynamic marketing leader with over a decade of international experience in optimizing demand generation, managing customer lifecycles, and enhancing brand reputation through integrated marketing strategies, PR, and branding campaigns.

Proven ability to leverage analytics to design data-driven strategies that drive measurable growth, boost brand visibility, and engage target audiences across Spanish, English, and Portuguese markets.

Expertise in B2B marketing, SEO, cross-functional collaboration, PR, and multi-channel content strategies. Skilled in leading high-performance teams and fostering impactful global partnerships to deliver ROI-focused results.

Key Achievements -->

-> Marketing Growth:
Increased Xiris’s sales pipeline and lead conversion rates by over 50% through data-driven, integrated content campaigns. Enhanced branding efforts contributed to stronger recognition, higher engagement, and a 3x growth in sales compared to two years ago.

-> EdTech Leadership:
Scaled Platzi’s reputation and student base from 1M to 4M by implementing omnichannel marketing campaigns and strategic public relations.

-> Industry Advocacy:
Aligned stakeholders to ensure operational continuity for biotech companies (Bayer, Syngenta, and Dow-Dupont), successfully navigating regulatory challenges across the Andean region.

Featured as Toronto's top marketing experts 2024