Srinivasan Rajagopal

Marketing professional with 24 years of experience across marketing, analytics, data & all things Digital.

Outside work, I love to read non-fiction (mainly history, pop-culture and self-improvement), watch really really bad movies, documentaries and listen to classic jazz from the 50's & 60's. I love listening to classical guitar on vinyl. I love Renaissance art and have a blog on movie poster plagiarism. I also love to Quiz. I am an avid long distance walker aiming to do my 1st 100K soon.

Live by Einstein's quote "If you can't explain it simply, you don't understood it well enough"

Very passionate about digital & one of the few who believe that we as marketers are still understanding the fundamental behavioural changes caused by Web 1.0 - forget the other versions.