Innovative Routines International

IRI is a quiet, but long-proven, leader in the business of data processing. Our customer base and software stack grew from a powerful high-volume data manipulation utility called CoSort, which is still in wide use today. And now, the advanced CoSort engine along with seamless Hadoop options and a free Eclipse front-end buttress a modern data management and security product line, and a versatile data solutions platform called Voracity.

IRI's primary value propositions as an ISV are affordable data transformation speed in volume,and superior PII security plus test data management. The routines in IRI software also do the heavy lifting or data masking inside others' jobs and products. That reality wins us accolades and a lot of loyal customers, but has also meant low visibility in boardrooms and magic quadrants, and no visibility on jetways or TV.