Insight Memory Care Choices

Based in the San Francisco Bay Area, Insight Memory Care Choices offers consultation and assessment services, as well as community visits and placement referrals, for families exploring care options for loved ones with dementia. Dementia refers to a gradual slowing and impairment of a person’s cognitive abilities, such as memory, language, and concentration. The purpose of Insight is to guide families through the memory loss process and to consider the best options for the safety and quality of life of the afflicted family member. Insight’s owner, Sandra Wallace, understands the stress, guilt, and self-doubt that can be experienced while finding assisted living for an elderly parent, grandparent, or other loved one. Having dealt with these emotions herself when she placed her own parent in assisted living, Sandra helps families navigate through what can be a daunting process. Some of the factors explored while determining a course of action include emotions, finances, care needs, and location.

Insight Memory Care Choices serves the greater San Francisco Bay area, including the counties of San Mateo, Santa Clara, San Francisco, Alameda, Contra Costa and Marin