About Me

Most of what I know about marketing did not come from books alone.
It came from launches that worked, ideas that failed, difficult decisions, and markets that kept changing.

After more than 20 years in marketing and product roles, I am now exploring one question that fascinates me:

What actually changes when AI enters the marketing process, and what should remain unchanged.

I write about AI, marketing thinking, and the lessons that only appear after you have seen a few waves of technology reshape the same problems.

My focus today is simple: understanding how AI can improve marketing decisions without replacing judgment.

If you are curious what really changes in marketing when AI enters the process, this is what I explore.

My Interests

• AI
• Marketing
• reading
• writing
• music
• gardening
• cooking