Ipshita Basu Guha
Author of Going Soft is the New Normal available on Kindle. Involved in family managed small scale manufacturing business. Actively writing in a business magazine SME WORLD aimed at India's SME sector as well as enriching it as its Associate Editor. Freelancing as a Copywriter writing content for blogs and webpages. I regularly write for an in-house journal TISA which belongs to a Small Scale Industries Association - TSSIA. Occasionally write articles in Academic Journals as well as other business magazines like Economy and Industry.
The collection of my work is available in my blog Introspection. and website. I have more than ten years of work experience in sectors like Power Generation, Pharmaceutical and other Manufacturing. PhD in Management with focus on the Indian Power sector. I have serious interest in education, information technology, Yoga apart from issues related to SMEs in India and the energy sector. Frequently share my expertise, experience and insight with SMEs. Member of AIMA, TSSIA.
My Aim in Life: To make some positive change somewhere be it in a person, place, association, cause or organization. This is the legacy I want to leave for my son.