Irene Tieh

San Francisco

INTERCULTURAL COMMUNICATION and MARKETING THAT MAKES A DIFFERENCE!

Given my global marketing & cross-cultural background, I strategically develop, position, & differentiate individuals & brands to succeed domestically & abroad (in China).

I possess a lifetime's experience bridging the East and West & am now bridging the needs of enterprise with academia.
I have over 15+ years experience in global marketing, strategic product launch and brand creation.

Currently, I am obsessing over the Chinese consumer (not just in China but in the USA). Did you know that the Chinese are coming here to the US to study (responsible for $6bn out of $24bn) and travel and there are so many of them! I am focused on students from China as well as American-born Chinese students because they have different cultural needs. However, these are consumers with deep pockets. I hope American companies and brands are ready for this influx!

On the side, I am also an advocate for Higher Ed, Human Capital, Leadership & Career Development.
As an executive for English First China, I spearheaded the Career Services Department & helped train the Beijing Olympic Committee.
*Talent remains the biggest challenge & priority for employers in China.
I work directly with mid-market CEOs to facilitate their on-boarding into CEO Connection.
Presented to: Beijing Olympic Committee, Asia Society, USDA, NAFSA, UPenn, Stanford, UC Berkeley, Hult, EF China, Jiaotong University, Bay Area High Schools, etc.

I am Ivy-league educated (University of Pennsylvania MA and BA) with cross-cultural communication skills that build consensus & drive people & projects forward.

INDUSTRY EXPERIENCE: Education, Executive Training, Art, Beauty, Fashion, Food & Beverage, Retail, Luxury & Consumer Goods

Education
- University of Pennsylvania