Irina Guseva

analyst in California

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Irina Guseva is a seasoned enterprise content technologies and digital marketing professional with two decades of experience, with roots in various types of media -- including print, radio, TV and digital media. She is currently a research director at Gartner with coverage areas for WCM and DXP.

Prior, she held such positions as product marketer, technology analyst, project manager and implementor, technology/strategy consultant and advisor, journalist, manager for content strategy, technology writer and speaker -- specializing in web content management (WCM), digital asset management (DAM), enterprise content management (ECM), Digital Marketing and customer experience management (CEM/CXM) industries.

Her clients have included: Abbott Laboratories, TD Bank, Universal Studios, Univision, MetLife, Hewlett-Packard, Ally Bank, TIBCO, Tyco, Univision, PerkinElmer, General Electric, Eastman Chemical, McKesson, Scripps Networks, Council on Foreign Relations, The Ad Council, and others.

Guseva is certified by Pragmatic Marketing, AIIM as an ECM Practitioner and holds a Peabody Award. She is regularly published in eContent Magazine, CMSWire and other industry publications.

Specialties: Enterprise Content Management (ECM), Web Content Management (WCM/CMS), Digital Asset Management (DAM), Media Asset Management (MAM), Customer Experience Management (CEM/CXM), Digital Marketing, Social Media and Social Collaboration, content strategy, content marketing, product marketing, digital marketing, CMS implementation, CMS selection, digital strategy, digital marketing strategy.

  • Education
    • University of Missouri - Columbia, Tomsk State University