Irma Hip
Vancouver
To sum it up, I'm a creative junkie, word wizard and can market and sell pretty much anything. Regardless of industry or brand, I can determine what resonates with the consumer and inspires them to convert.
I am a columnist for the 24 Hours and a blogger for The Huffington Post and The Vancouver Sun. While I moonlight as a writer, I daylight as a marketing maven. I am currently the Director of Corporate Communications at OncoSec Medical, a publicly traded biotech company developing treatments for late-stage skin cancer. I lead all investor relations activities and marketing communications efforts.
Previously, I was the Director of Marketing of luxury hotel reviewer, Kiwi Collection I led online marketing initiatives including all social media efforts, the blog, email campaigns, promotion strategies and VIP programs. The hardest part of my job was reviewing and rating luxury hotels around the world =)
At Kiwi I successfully launched campaigns that increased traffic, grew brand awareness and built a loyal Kiwi fan following.
In the past, I have worked in marketing strategy and account management with many well known brands ranging from TELUS, BC Hydro to 1-800-GOT-JUNK. My career started at TELUS as a Marketing Specialist where I was a key player in the consumer solutions side. During my tenure at 1-800-GOT-JUNK, I handled tradition marketing initiatives ranging from radio, direct mail and print advertising. Working with budgets of over 3 million, I helped implement marketing campaigns to help increase the revenue of franchise partners worldwide.
On the agency side, I worked as an Account Manager at Tribal DDB. Working with MEC and BC Hydro, I helped manage various campaign launches which included website rebranding, email marketing, and other online initiatives.
That sums up my professional career in a nutshell. On a personal note, I am a food fanatic, travel buff and can make a mean lasagna.
Specialties
content strategy, seo, contest and campaign creation, marketing planning and strategy, project management, account management, client vendor negotiations, presentations, staff management, budgets of 3 million and higher, event production, website project management, online marketing, client management, sales, social media, blogging and writing