Irving Torres

Hi, I'm Irving, a San Diego-based content creator, marketing agency founder, and someone who reads a 900-page biography and immediately starts a second book to go deeper.

I make videos and write about the things I genuinely can't stop thinking about: how cities work, how businesses get built, what technology is quietly reshaping, and what's happening right here in San Diego. My content lives at the intersection of curious deep dives, city life, and honest takes (the kind I'd want to watch myself).

On the other side of the camera, I run a marketing agency that's helped scale eCom, CPG, and tech brands. The work spans strategy, brand building, and paid media.

I document both worlds openly: the wins, the frameworks, and the moments I almost got it wrong.