I help organizations innovate faster, smarter, and more creatively.

My career began in advertising, where I led award-winning creative teams and campaigns for brands like American Express, Nestlé, Google, and Telcel. Over time, I realized my passion wasn’t just delivering ideas, it was building better ways of working: solving problems, streamlining processes, and exploring how technology can enhance creativity.

Today, as Director of Innovation at Bake.mx, I focus on turning change into opportunity. I design and lead initiatives that help teams automate workflows, adopt emerging technologies, and create more resilient, adaptive ways of working.

My approach blends creativity, technical curiosity, and a drive for continuous improvement. I’m actively expanding my capabilities in Agile practices, product development, and AI-driven innovation, always learning, always experimenting, always building.

If you’re interested in using creativity and technology to solve meaningful problems, let’s connect.