Isabelle Poirier

Nature allows me to renew the passion I have for my work. I love to work with c-suite executives and their teams in defining their business, communication and marketing strategies, mobilizing and engaging with their teams and stakeholders. I especially get a kick out of working with leaders and organisations that have boldness in their DNA; organizations that are engaged in driving innovative business initiatives to foster wealth creation. My biggest reward is to see their pride and confidence build as they succeed in reinventing their businesses.

I believe in the importance of research, discovery and knowledge transfer. I see the Internet as the greatest invention of the 20th century; empowering my generation and the ones to come to accomplish these goals. Between 2009 and 2011, I co-authored the Canadian Cities Online Marketing Index and in 2012, the Canadian American Cities Online Marketing Index. I am presently Associate Researcher at the UQAM-UQAT Mining Entrepreneurship Chair.

As an international speaker and trainer, I lecture on social media, communication marketing and business intelligence.

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