ISF Calibration

Professional TV Calibration in the United Kingdom

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For many families, the living room is the centre of the home, and at the centre of the centre, is the family TV. It’s a household item that families are likely to spend a little more on than they normally would (because of how much it’s used, and how integral it is to family life).

However, most families don’t know that the additional cash they have spent on their brand new TV is potentially being underutilised. Unfortunately, most people think that setting up a new TV involves nothing more than plugging it into the mains.

However, that is not the case. To view your shows in the maximum quality possible, any TV you are viewing them on needs to be calibrated.

Many people are surprised to learn this for the first time. So what on earth is calibration? And why do you need it?

It all starts with the TV showroom at your local large electronics store. You have probably walked into one of these stores that have had the same show on all the TVs. You also probably found it quite remarkable how different they all look.

This difference is partially down to quality differences between the TV’s, but it’s mainly down to calibration.

Big electronics stores have powerful, super bright and white overhead halogen lights. This causes issues as the ambient lighting of a room has a big effect on how the picture on a TV looks.

TV manufacturers know that most people make their decision to purchase a TV in these unnaturally lit department stores. So to generate more sales, they calibrate the settings on their TVs to look the best in these environments.

Needless to say, most people’s living rooms are not lit with the same kind of overhead halogen lights companies use in department stores. As such, when you unbox the TV at home and plug it in, it’s operating in a mode designed for a totally different environment.

With a TV calibration service, you can solve this issue. They use advanced technology to take light readings within your living room. Then the calibrator adjusts the settings on your TV to correct the picture quality. Colours look more natural, blacks are darker, and you will be able to watch your shows the way the director intended them to be seen.

The difference is often immediate and profound, and the cost of professional calibration is minimal compared to what you spent on the TV in the first place.