Isra García

New Media, Digital Transformation and Connected Marketing Advisor. Marketer, Advisor, Consultant, Speaker, Educator and an Agent of Change.

Isra is the creator and author of the paradigm that has revolutionised the social media: Human Media.

His blog on Social Media, Marketing, disruption, inspiration and change is visited by more than 110,000 people every month. Only 31, Isra has taken part as a TEDx speaker on two occasions and has participated in more than 270 industry events as speaker. At 27, he started his own agency, and worked as consultant and analyst on new forms of online communication and marketing for other agencies and brands such as EMI Music (Spain – Portugal), BlackBerry (UK – Ireland), MTV (UK), Pioneer (UK), AdAge digital (USA) and blur Group (UK – USA), Amnesia Ibiza (Spain) and Music On (Spain – Italy). He was one of the promoters of MONK (UK – Italy – Sao Paulo), the first Human Media Marketing agency, where he works as Human Media Evangelist and Advisor, and is now involved as head of digital media at Bridges for Music (South Africa – India – Brazil), an international NGO that fosters and encourages change and talent. Isra has also been in charge of Marco Carola’s personal brand as one of the most influential artists in the electronic music scene worldwide. His fast-moving career has always been related to Web 2.0. Isra´s early work as a consultant, in charge of teams and Social Media strategies for Social Media & Community. All of there are just a few of the highlights of his career. Undoubtedly, Isra adds a visionary and human-technological way to understand this new environment that the Internet has provoked.

Leaving aside companies, roles and projects, Isra has always been characterized by a thrilling passion for the human side of communication.

Isra writes for international publications such as Social Media Today, SmartBrief and contributed undirectly on FastCompany and is a guest lecturer at EOI, Fundesem Business School, Nottingham Business School, University of Leeds and University of Manchester. He is co-founder and organiser of Adictos Social Media.

Isra is a 31-year-old visionary and pioneer who has revolutionized the New Media environment with his concept of Human Media based on human business interactions through the Social Web . Isra pioneered how the the new use of online media leverages the Social Web through human relationships, Human Business Interact