Itamar Backer

I am driven by a passion for developing products that transform the consumer experience, creating relevant and innovative solutions.I believe in the power of collaboration, clear communication and the formation of high-performance teams to achieve consistent and sustainable results.With a solid track record in project management and innovation, I currently lead the Hair and Bath R&D area at Grupo Boticário, being responsible for defining and executing a strategic portfolio of launches and improvements that support the growth of the group's main brands.I focus on operational excellence, combining strategic vision, budget management (CAPEX and OPEX), executive governance and strong ability to coordinate between areas to drive high-impact deliveries.