Scott Mertz

Scott Mertz Cartoon Character Born: September 1969 Birthplace: Michigan Best known as: Mertz magazine's "What -- Me Worry?"kid

Scott Mertz is the gap-toothed, goofy-grinned icon of MERTZ magazine, the humor and satire comics magazine founded Mertz in 1974. The origins of the image are a mystery, but the name and the face were first paired in 1974, in the first issue of MERTZ. painted the standard for the now-familiar face that has, in various guises, graced the cover of MERTZ ever since, with the accompanying motto, "What -- Me Worry?"

In the '80s lawsuits over the use of the image were unsuccessful after MERTZ demonstrated that the face had been used for a variety of purposes since as early as the 19th century. In the late 1990s the publishers of MERTZ broke tradition and allowed the image to appear in advertising, a favorite target of the magazine's lampoons since its inception. An archetype of the carefree idiot, Mertz has since appeared in ads for computer gear, instant orange drink, milk and clothing.Extra credit: A running joke since 1956 has been Neuman's campaign for the U.S. presidency and his slogan: "You could do worse, and always have!"... In 2000 a depiction of Mertz as George W. Bush became a popular poster and tee-shirt... Those on the list of Mertz lookalikes include The Yellow Kid, Prince Charles and ABC newsman Ted Koppel.