It's Her Phase (IHP)

About Us

It’s Her Phase (IHP) was born out of many passionate conversations between two friends about our individual struggles with menstrual health, and experiencing the unsettling lack of access to reliable menstrual health information within our South Asian communities.

Our name highlights the need for a turning point within the world of South Asian women, where they take charge of their menstrual health and make the associated stigma a thing of the past.

The name also reflects the natural biological and hormonal phases of the menstrual cycle. In ancient traditions this was often referred to as the ‘moon cycle’because just like the moon, it’s completely normal to go through our internal waxing and waning phases each month!

Co-Founder Stories

KRUTI:

Almost every month leading up to my period, I suffer from troubling thoughts, often suicidal and self-deprecating. On top, periods and PMS have also always been synonymous with pain which society dismisses as "normal", including my GP.

Within my Indian culture, I often did not have the vocabulary or the safe space to describe my symptoms and intense mood swings. Yet I knew deep down that this is not how nature intended. Through regular symptom tracking and research, I learnt that I was battling PMDD (Pre-menstrual Dysphoric Disorder). I also pushed for answers in the medical system and in 2024, my MRI scan revealed a uterine fibroid.

This revelation was so validating and gave me the power to advocate for myself against a broken system that only offered the contraceptive pill as a solution. It also created a path to treat myself more holistically for a better quality of life.

I co-founded this community so women can freely share their experiences, learn to be in-tune with their bodies and find solutions.

This journey taught me to take more ownership over my health and respect my body instead of waiting around for answers.

DANI:

In 2022, I was diagnosed with Deep Infiltrating Endometriosis (DIE) with a 4cm long lesion that had severely damaged my right kidney and eventually led to my kidney's surgical removal in 2025. Despite repeated attempts to highlight extreme period and ovulation pain to my doctors, it wasn’t until I had made several trips to A&E that my concerns were taken seriously.

Despite hearing very few menstrual health myths and taboos in the home, like many South Asian girls growing up often do, the notion that painful periods are normal and will get better with age or after childbirth was a myth that stuck around. But what was seemingly a harmless idea turned out to have very sinister consequences in my case, with my DIE diagnosis.

This drastic experience taught me that our bodies give us signals, to which we must listen and push for our concerns to be taken seriously. I'm co-founding this community to help women challenge harmful myths, and navigate their menstrual health journey in an informed way.

I lost an organ because I believed a myth. But you don’t have to.