Itsik Alfon is the Global Creative Manager of the Plus500 Group, leading the marketing creative vision across the company’s brands and international markets. He oversees global campaigns, brand communication, art direction, design, and video production—ensuring that Plus500 maintains a strong and consistent identity while communicating effectively with diverse audiences around the world.

His primary focus is leading global marketing creativity and translating business objectives into distinctive, engaging, and locally relevant advertising.

With nearly two decades of experience in advertising, digital media, and creative leadership, Itsik has built and developed multidisciplinary teams that transform complex financial subjects into clear, memorable, and impactful creative ideas.

He is also actively exploring the future of advertising through artificial intelligence, emerging production technologies, automation, and new forms of storytelling. His approach combines human imagination with technological innovation—not simply to work faster, but to expand creative possibilities and reshape how global brands connect with audiences.

Itsik believes the future of advertising will be more intelligent, agile, personalized, and immersive, while powerful ideas, emotional relevance, and authentic human creativity will remain at its core.