Ivana González
Marketing and Communications Strategist and Cultural Digital Transformation Consultant in Buenos Aires, Argentina
About Me
I’m Ivana, a business consultant with over 20 years of experience. I’ve led teams and strategic initiatives at Meta, IBM, Globant, and leading media organizations in the U.S. and Argentina.
I founded Salto to help organizations navigate transformation with clarity and intention — aligning business strategy, technology, brand, and leadership to unlock sustainable growth.
I work with companies ready to evolve, whether they’re scaling, repositioning, or redefining how marketing and technology work together.
Services:
- Digital and Cultural Transformation,
- Organizational design and Ways of Working,
- Marketing Strategy,
- Branding,
- Content and Communication Strategy and Implementation,
- Marketing Operations,
- Martech assessments.