I believe that the one thing that never changes is the ever-changing state of life. For that, I'm continuously submerged in shifting paradigms and positively evolving how information is communicated.
I’m a Creative Director and Strategist with 15+ years of developing successful strategic creative solutions focused on authentic customer experiences.
With experiences varying from Dot-Com websites, online platforms and events to world renowned Advertising Agencies as well as extensive client side experience. I took a deep dive into the world of visual communication and marketing strategies to absorb the many faces of the trade and to emerge as a leading force in strategic, innovative and creative marketing solutions.
This reflected on a client list including Apple, BlackBerry, TELUS, FIDO, Ford, Mazda, Honda, Nissan, Yahoo!, VISA, CIBC, TD Canada Trust, Cineplex, Sobey’s, Parents, 2006 Asian Olympics, City of Barrie and Lavalife.
I put a lot of passion in utilizing and applying a blend of transactional and transformational entrepreneurial leadership and I’m a big advocate of Design Thinking, so I approach team building through positive collaboration and motivating engagement. This is highly effective in establishing trust, confidence and respect amongst peers and colleagues in order to bring out the best potential from the team. It also enables fearless ownership, honest accountability and promotes quick and effective problem solving.
Expertise in creative & art direction, creative & digital marketing strategies, customer experience strategies, causal marketing, UX & UI, web design & dev., E-mail marketing, integrated campaigns, social media marketing, CRM and promotions.