J. Travis

PhD Student & Lecturer in Hong Kong

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J. Travis is currently a PhD student and lecturer at the City University of Hong Kong.

Travis' media career started in Jacksonville, Florida's radio industry at Y103 (now Coast 102.9) in 1989 promoting local concerts for popular performers of the time including Michael Bolton, New Kids on the Block, Smokey Robinson as well as local movie premieres for Disney's Beauty and the Beast, Dead Again, The Fisher King and others.

Since moving to New York City in 1994, he has worked with many popular entertainers in music and television spanning the film, television & music industries. Projects & clients have included: Queen Latifah, Sarah Brightman, Dixie Carter, Sisquo / Dru Hill, Kelly Price, Bette Midler, Harry Belafonte and more.

In 2000, Travis joined Rogers & Cowan shifting his focus to bridge the gap between entertainment marketing for consumers and corporate publicity. Over the next two years, Travis worked on campaigns and projects for: the Grammy Awards / The Recording Academy, Altoids, Alpine Electronics, Icebreaker mints, and Publishers Clearing House.

Travis joined the New York Health & Racquet Club (NYHRC) in 2002 as the Brand Manager & Public Relations Director. The primary focus started as repositioning this 30 year old company as a vibrant and significant health club in the saturated NYC market. As a result, NYHRC regularly is featured on / in The Today Show, Pix 11 Morning News, Fox News, CBS, ABC, NY 1, & the newspapers / magazines: Fitness, Shape, Self, Health, New York Times, New York Post, Daily News, as well as covered in international media such as the BBC and other international publications. He left in 2012 as the Vice President of Communications (maintaining a consulting role), having prepared the company for a new imaging campaign across all media traditional and digital media that will launch in 2013.

J. holds Bachelor of Arts in Communications and English; has worked as a freelance journalist for the magazines *Surface, Envy Man & Cosmopolitan and has been a guest speaker at New York University's Communications Masters program discussing public relations & marketing

In 2012, J. completed his Masters of Science at Columbia University in Strategic Communications in 2012; and moved to Hong Kong with his partner to pursue new opportunities.