julio c gernhard

OVERVIEW

Dynamic, forward thinking, organized, with its own initiative, creative and teamplayer. A professional not only willing to learn, but willing to share knowledge and innovation. A professional with 10 years of experience in government and private communication always focusing in branding.

EXPERIENCE

MARKETING ANALYST
Senior Sistemas S/A
(Brazil)
From May 2012 to August 2013
Main Responsibilities
• Planning and execution of promotional activities;
• Market research and development of new promotional offers aiming at recruiting and retaining customers;
• Design agency management; from brief to campaign approval; including the generation of ROI reports;
• Off line and Online Media Planning and ROI follow up
• Social Media Planning and excecution;
• Surpervising the production of printed material.

COMMUNICATION MANAGER
Blumenau Government, Communication Department
(Brazil)
From February 2007 to May 2012
Main Responsibilities
• Devise and Implement communication and marketing plans;
• Advertising Agency and in-house design team management, from campaign brief to approval;
• Supplier management, including but not limited to the production of promotional materials;
• Preparation of technical documents for governmental approval.

MARKETING ASSISTANT
Kreateva Industrial S/A
(Brazil)
From September 2006 to February 2007
Main Responsibilities
• Design and implement communication and marketing plans;
• Development of adverstiments and promotional materials;
• New product development.

CREATIVE DESIGNER
FURB – Blumenau Regional University
(Brazil)
From February/2004 to November/2005
Main Responsibilities
• Creation and production of designs for graphic, print and branding projects.

EDUCATION

FURB – Blumenau Regional University
Bachelor of Communication Studies – Advertising & Creative Design
From 2000 to 2004

Full CV and references are available upon request.