I help businesses across Australia and New Zealand build reputation through media, storytelling and strategic communications.

Over the past 20+ years I’ve worked as a journalist, broadcaster, political advisor and communications consultant, giving me a front-row seat to how stories shape organisations, industries and public opinion.

Today I run Thorn PR from Melbourne, partnering with founders, startups and established brands to earn attention, navigate challenges and tell stories that stick.

Interested in media, reputation, AI, great writing, good food and the occasional concert. Always curious. Always looking for the next story.