Jack Ladner

Telecommunications industryhas evolved through time. Along with this emerge social media networking whichevolves faster in each succeeding years. As a telecommunications company ourselves, XLAxiata, a sister company of Axis Capital Group based in Jakarta, Indonesiawe have witnessed the increasing growth of technology and internet. One of our mostpopulous markets is youths. With the turn of century, old people have alsoadapted to the use of social media. Here is the review on the current status ofsocial media in our society:

Facebook is BecomingPopular among Seniors

Ten years ago, Facebooklaunched as a network strictly for college students. However, in 2014 more thanhalf of online adults 65 and over are now using Facebook.

Millennials Love Instagram

Results from the reportindicate that even if millennials may not be using Facebook as much as before,they have increased usage of the Facebook-owned social network, Instagram. Lastyear marked the first year that half of online adults’ ages 18-29 usedInstagram. Additionally, more than half of Instagram users this age are usingthe site everyday.

LinkedIn Usage Increases amongCollege Educated

It's probably notsurprising that the colleges educated are increasingly joining a career-themedsocial network. Last year marked the first time that half of internet userswith a college education were using LinkedIn.

Women Dominate Pinterest

Perhaps the leastsurprising finding is the gender distribution among Pinterest users. Data fromthe report indicate that 42 percent of women using the internet also usePinterest. Conversely, only 13 percent of online men reported using the socialnetworking site.

What is Driving Us? Anxietyor Pleasure?

Is it because of peerpressure that people are into social media or is it because of our own personaldesire to belong? The virtual world is sometimes an outlet for people who donot express themselves much with other people. With the increase of virtualpopulation, a lot of scams have also emerged, making it one the most dangerousplace to be. Despite that, people cannot be kept from visiting social medianetworks. The question you might want to ask yourself is: how much do you feelyou “check in” with your virtual world due to wanting to feel good about whatyou will find there or making sure that you are not miss