Jacki Kelley

Curious Insight: Encouraged by individuals with an appetite for strategic evolution, Jacki understands the value of partnerships. With more than 20 years of global media owner experience, Jacki has established herself as an expert in forging strategic relationships to enhance business performance.

Surprising Result: The media-owner perspective gives Jacki an incredibly unique marketplace advantage. By having worked with some of the most respected brands – USA Today, YAHOO! and Martha Stewart – Jacki has an acute sensibility on the rapid transformation in consumer behavior, not to mention a clear understanding on how (and when) to engage media owners to provide customized value for clients. A believer in the collective power of the team, Jacki has managed top-performing integrated media and sales departments and has established revered alliances among vital industry partners. Leveraging UM’s strong foundation, Jacki works to sustain the agency’s commanding global presence to drive further value for clients, business partners and most importantly UM’s global employees.

Jacki was appointed Global CEO for UM in January 2011 after having successfully served as President of North America. In this role Jacki held the responsibility of all regional operations, including planning and buying across all channels, as well as business development and the oversight of all North American accounts. Jacki has been a major contributor to the agency’s success. In 2009 UM was honored as Advertising Age Comeback Agency of the Year and Adweek’s Media Agency of the Year. In the same year Advertising Age also honored Jacki as a Women To Watch. In 2005, Jacki was inducted into the The American Advertising Federations Hall of Achievement and currently sits on the boards of the Ad Club, AAF and Free the Children.

Jacki came to UM from Martha Stewart Living Omnimedia, where she served as Executive Vice President of Media Sales, and led the formation of an integrated media team. Previously, she served as Vice President, Worldwide Strategies and Solutions at YAHOO. She began her career at USA Today where she spent 18 years with her last position there as Senior Vice President of Advertising.