Jack Mackey

Jack Mackey is Vice President and “Chief Evangelist” for SMG, a leading customer experience research firm that assists companies in driving top line growth worldwide. Jack has personally consulted with organizations such as MasterCard, Disney, the International Customer Service Association and many others. He is a founding member of the Customer Experience Professionals Association and Past President of the American Society for Training and Development in Kansas City. He’s also the author of regular columns in Franchise Update Magazine on measuring the customer experience and earning customer loyalty. Jack is passionate about action - helping companies energize their people to create loyalty-inspiring customer experiences. He teaches performance improvement strategies nationwide and is legendary for instilling a spirit of “creative discontent” in his audiences.